Growth maps provide a consumer lens for consumer packaged goods growth strategy. Our proprietary approach leverages machine learning to provide our clients with a macro view of how consumers perceive a category and a micro view of the purchase decision at the shelf.
Growth, Marketing & Sales
Unlock consumer demand with Growth Maps
Our approach
Behavioral segmentation
Providing a comprehensive view of the market as perceived by consumers in key usage occasions and at the point of purchase. Uncovering key drivers of purchase decisions, including practical benefits such as taste and nutritional value as well as emotional benefits such as improved energy or relaxation.
Brand equity analysis
Rapid consumer research quantitatively and qualitatively explores relevant brand equities, including the brand’s ability to deliver critical functional and emotional benefits to consumers in key usage occasions.
Growth headroom analysis
Machine learning algorithms predict future growth and attainable market share of category, allowing simulation of incremental revenue, volume, and profit potential.
Growth capture activation
Portfolio simulators help to identify and prioritize growth levers in broader five-year growth capture plan. Portfolio simulators include:
New product simulator
simulates the size and portfolio incrementality of new product introductions and line extensions
Marketing spend optimizer
optimizer optimizes advertising spend to capture headroom in a given market, measuring portfolio impact of shifting marketing dollars across brands and categories
Price and trade optimizer
measures net impact of changes in price and trade levels, using econometric and structure-based elasticities
Assortment optimizer
optimizes category assortment and minimizes complexity
Our Growth Maps Navigator tool digitally codifies Growth Maps, and can be set up in clients’ systems to guide future decision making. It dynamically alerts clients to changing trends and simulates changes to marketing and sales levers across the portfolio, building long-term capabilities for a client’s organization.
Featured experts
Chris Enger
PartnerStamford
Defines consumer-backed growth strategies for leading CPG companies that drive revenue uplift, leveraging advanced analytics...
Julie Lowrie
PartnerAtlanta
Leads consumer growth topics with CMOs and heads of sales at consumer and healthcare companies