The consumer-health industry is booming, driven by an aging population, a proliferation of wellness-related products and services, burgeoning sources of health-related information, and consumers’ desire to control their health. However, an increasing number of smaller, niche players entering the market, digitization, price transparency, regulatory changes, and consumer value consciousness underline the need for change.
Consumer-health companies looking to keep up in this rapidly changing environment will need to adjust their innovation cycles and develop a deep understanding of their consumer base to create a unique value proposition and stand out from competitors. In many cases, companies need to extend beyond traditional barriers of products, services, and tech in order to provide solutions to—and remain relevant with—consumers. We help companies achieve increased growth and profitability by establishing a comprehensive perspective on the issues they are facing and collaboratively creating realizable solutions that account for the needs of their consumers.
