Consumer Packaged Goods Insights

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Article

The ‘value now’ consumer: Making sense of US consumer sentiment and spending

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US consumers’ sentiment and their spending patterns have been out of sync. Here’s how executives can make sense of the mixed signals.
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Leading European consumer goods with commercial excellence
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Europe’s consumer packaged goods industry players must achieve and scale commercial excellence to secure revenue, margin, and...
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How beauty players can scale gen AI in 2025
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Beauty brands and retailers have already begun testing gen AI. To scale these experiments quickly, beauty players should focus...
A mother is putting away groceries in the kitchen while her four children observe with curiosity. She has a relaxed expression as she inspects a box of crackers.
Rescuing the decade: A dual agenda for the consumer goods industry
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The industry must rekindle growth when it’s scarce and reduce costs when a lot has been done. Leaders will take on more...
A cheerful group of senior friends strolling down a European sidewalk, engaged in conversation and carrying shopping bags.
State of the Consumer 2024: What’s now and what’s next
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Amid massive shifts in the consumer landscape, companies can’t afford to rely on yesterday’s consumer...

Podcast

McKinsey on Consumer and Retail Podcast
Collection

McKinsey on Consumer and Retail Podcast: Insights from experts on business and management

McKinsey experts discuss the latest trends and the most pressing challenges for leaders in the retail and consumer-goods industries. Hear about the immediate and longer-term moves that matter most for business success. Topics covered include strategy, technology, marketing, operations, and organization.

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MORE INSIGHTS

An image of a woman with large sunglasses and a knit shopping bag looking into the window of a clothing store.
Article
An update on European consumer sentiment: Caution prevails, but some are ready to treat themselves
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Across Europe, consumers intend to limit their spending, but they deem some categories to be splurge-worthy.
A couple sits at a wooden table, engrossed in planning a trip. They are looking at a laptop displaying a travel website and a paper map in a casual home environment.
Article
An update on US consumer sentiment: Is growing uncertainty casting a chill on spending plans?
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US consumers remained optimistic about the economy at the beginning of the year, but caution around spending persisted. Here’s...
Family buying fresh fruit at the municipal market
Article
Brazil’s economy is stable, but consumers are feeling down
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Despite low unemployment and strong GDP growth, Brazilian consumers are feeling the pinch. Some more than others—McKinsey’s...
A man maneuvering a shopping cart through the grocery store, passing by the refrigerated produce section.
Article
Consumer goods: Seeking market expansion and growth
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The broad downward trend of interest rates, coupled with consumer-packaged-goods companies’ cash-rich balance sheets, could lead...
A pocket watch encased in a block of ice and set against a deep blue backdrop.
Report
The State of Luxury: How to navigate a slowdown
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Macroeconomic headwinds, shifting client preferences, and a deteriorating value proposition are weighing on the global luxury...
Family shopping in Supermarket
Article
Asia-Pacific consumer sentiment: A mix of growth and challenges
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Our latest ConsumerWise research finds omnichannel shopping gaining momentum as consumer demand for value purchases persists.
Young woman examining list while using smart phone at supermarket
Article
European consumer sentiment: 2023–2024 archive
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Pessimism about the economy is rising again in Europe. Still, consumers said they plan to spend more this holiday season than...
Middle aged couple in store being shown inventory on tablet by younger employee
Report
European nongrocery retail: Transition and transformation
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After an unpredictable several years, nongrocery retailers in Europe are seeking to uncover pockets of growth. To succeed, they...
Three beautiful diamonds on a black background
Article
The diamond industry is at an inflection point
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After surging during the pandemic, diamond prices have reversed to multiyear lows. Proactive moves by players across the value...
A bust of a young woman, inspired by ancient Greek art, wearing cucumber slices on her eyes and set against a light blue backdrop.
Article
What is the future of wellness?
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Wellness is about more than feeling good. It’s a thriving business that is poised to keep growing.
Woman standing in abstract 3d maze.
Report
The State of Fashion 2025: Challenges at every turn
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The global fashion industry faces economic uncertainty, a dynamic market, and consumer behavior shifts. Finding pockets of growth...

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