Consumer Packaged Goods Insights
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Article
For CPG companies, agentic AI’s real payoff is growth
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As the relationship between consumer-packaged-goods companies and retailers becomes more complex, agentic AI can recapture lost sales. But are leaders ready to harness the technology’s power?
Global Farmer Insights 2026
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Our biennial global survey of 5,500 farmers finds that they are becoming selective in their spending in the face of economic...
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The next era of consumer competition: Four trends leaders can’t ignore
How can brands stay relevant in an increasingly fragmented marketplace? Explore the four trends reshaping consumer behavior and...
From aisle to algorithm: The beauty categories, channels, and concepts shaping 2030 growth
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The global beauty market is expected to grow by 5 percent annually through 2030. But major disruptions are underway, driven by...
An update on US consumer sentiment: Holiday budgeting begins
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Despite being wary about the economy, consumers plan to spend the same or more on holiday shopping as they did last year. Here’s...
Events
McKinsey at CGF
Join McKinsey at the Consumer Goods Forum (CGF) Global Summit 2026 in Vienna, Austria and connect with retail leaders, tech innovators, and global brands.
Podcast
Insights Collection
McKinsey on Consumer and Retail Podcast: Insights from experts on business and management
McKinsey experts discuss the latest trends and the most pressing challenges for leaders in the retail and consumer-goods industries. Hear about the immediate and longer-term moves that matter most for business success. Topics covered include strategy, technology, marketing, operations, and organization.