Consumer Packaged Goods Insights
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An update on US consumer sentiment: Is growing uncertainty casting a chill on spending plans?
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US consumers remained optimistic about the economy at the beginning of the year, but caution around spending persisted. Here’s the latest research from our ConsumerWise team.
An update on European consumer sentiment: Caution prevails, but some are ready to treat themselves
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Across Europe, consumers intend to limit their spending, but they deem some categories to be splurge-worthy.
Eight tech-forward imperatives for consumer CTOs in 2025
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New technologies enable consumer companies to uplift skills, productivity, and value. But consumer tech leaders who don’t...
Leading European consumer goods with commercial excellence
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Europe’s consumer packaged goods industry players must achieve and scale commercial excellence to secure revenue, margin, and...
The ‘value now’ consumer: Making sense of US consumer sentiment and spending
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US consumers’ sentiment and their spending patterns have been out of sync. Here’s how executives can make sense of...
Podcast
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McKinsey on Consumer and Retail Podcast: Insights from experts on business and management
McKinsey experts discuss the latest trends and the most pressing challenges for leaders in the retail and consumer-goods industries. Hear about the immediate and longer-term moves that matter most for business success. Topics covered include strategy, technology, marketing, operations, and organization.
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Article
Brazil’s economy is stable, but consumers are feeling down
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Despite low unemployment and strong GDP growth, Brazilian consumers are feeling the pinch. Some more than others—McKinsey’s...
Article
Consumer goods: Seeking market expansion and growth
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The broad downward trend of interest rates, coupled with consumer-packaged-goods companies’ cash-rich balance sheets, could lead...
Report
The State of Luxury: How to navigate a slowdown
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Macroeconomic headwinds, shifting client preferences, and a deteriorating value proposition are weighing on the global luxury...
Article
How beauty players can scale gen AI in 2025
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Beauty brands and retailers have already begun testing gen AI. To scale these experiments quickly, beauty players should focus...
Article
Asia-Pacific consumer sentiment: A mix of growth and challenges
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Our latest ConsumerWise research finds omnichannel shopping gaining momentum as consumer demand for value purchases persists.
Article
European consumer sentiment: 2023–2024 archive
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Pessimism about the economy is rising again in Europe. Still, consumers said they plan to spend more this holiday season than...
Article
An update on US consumer sentiment: 2024
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Consumers are feeling cheerier than they have all year, but that doesn’t mean they will spend with abandon. Here’s...
Report
European nongrocery retail: Transition and transformation
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After an unpredictable several years, nongrocery retailers in Europe are seeking to uncover pockets of growth. To succeed, they...
Article
The diamond industry is at an inflection point
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After surging during the pandemic, diamond prices have reversed to multiyear lows. Proactive moves by players across the value...
Article
What is the future of wellness?
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Wellness is about more than feeling good. It’s a thriving business that is poised to keep growing.
Report
The State of Fashion 2025: Challenges at every turn
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The global fashion industry faces economic uncertainty, a dynamic market, and consumer behavior shifts. Finding pockets of growth...