Consumer Packaged Goods Insights

Featured Insights

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Article

An update on US consumer sentiment: Is growing uncertainty casting a chill on spending plans?

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US consumers remained optimistic about the economy at the beginning of the year, but caution around spending persisted. Here’s the latest research from our ConsumerWise team.
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An update on European consumer sentiment: Caution prevails, but some are ready to treat themselves
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Across Europe, consumers intend to limit their spending, but they deem some categories to be splurge-worthy.
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Eight tech-forward imperatives for consumer CTOs in 2025
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New technologies enable consumer companies to uplift skills, productivity, and value. But consumer tech leaders who don’t...
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Leading European consumer goods with commercial excellence
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Europe’s consumer packaged goods industry players must achieve and scale commercial excellence to secure revenue, margin, and...
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The ‘value now’ consumer: Making sense of US consumer sentiment and spending
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US consumers’ sentiment and their spending patterns have been out of sync. Here’s how executives can make sense of...

Podcast

McKinsey on Consumer and Retail Podcast
Collection

McKinsey on Consumer and Retail Podcast: Insights from experts on business and management

McKinsey experts discuss the latest trends and the most pressing challenges for leaders in the retail and consumer-goods industries. Hear about the immediate and longer-term moves that matter most for business success. Topics covered include strategy, technology, marketing, operations, and organization.

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MORE INSIGHTS

A group of people working out in a gym, with some using rowing machines and others on exercise bikes. The gym has a bright, spacious feel with high ceilings and modern equipment.
Podcast
How the sporting goods industry can turn uncertainty into opportunity
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A new report, Sporting Goods 2025, explores key themes that will shape the market and highlights consumer trends that...
Family buying fresh fruit at the municipal market
Article
Brazil’s economy is stable, but consumers are feeling down
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Despite low unemployment and strong GDP growth, Brazilian consumers are feeling the pinch. Some more than others—McKinsey’s...
A man maneuvering a shopping cart through the grocery store, passing by the refrigerated produce section.
Article
Consumer goods: Seeking market expansion and growth
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The broad downward trend of interest rates, coupled with consumer-packaged-goods companies’ cash-rich balance sheets, could lead...
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Report
The State of Luxury: How to navigate a slowdown
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Macroeconomic headwinds, shifting client preferences, and a deteriorating value proposition are weighing on the global luxury...
A collection of translucent, geometric shapes in vibrant pink and purple hues are arranged on a white grid. The colorful composition evokes a sense of modern design and abstract beauty products.
Article
How beauty players can scale gen AI in 2025
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Beauty brands and retailers have already begun testing gen AI. To scale these experiments quickly, beauty players should focus...
Family shopping in Supermarket
Article
Asia-Pacific consumer sentiment: A mix of growth and challenges
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Our latest ConsumerWise research finds omnichannel shopping gaining momentum as consumer demand for value purchases persists.
Young woman examining list while using smart phone at supermarket
Article
European consumer sentiment: 2023–2024 archive
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Pessimism about the economy is rising again in Europe. Still, consumers said they plan to spend more this holiday season than...
A festive image of a toy dinosaur wearing a Christmas tree on its head and filling a shopping cart with multicolored puff balls.
Article
An update on US consumer sentiment: 2024
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Consumers are feeling cheerier than they have all year, but that doesn’t mean they will spend with abandon. Here’s...
Middle aged couple in store being shown inventory on tablet by younger employee
Report
European nongrocery retail: Transition and transformation
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After an unpredictable several years, nongrocery retailers in Europe are seeking to uncover pockets of growth. To succeed, they...
Three beautiful diamonds on a black background
Article
The diamond industry is at an inflection point
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After surging during the pandemic, diamond prices have reversed to multiyear lows. Proactive moves by players across the value...
A bust of a young woman, inspired by ancient Greek art, wearing cucumber slices on her eyes and set against a light blue backdrop.
Article
What is the future of wellness?
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Wellness is about more than feeling good. It’s a thriving business that is poised to keep growing.

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