Retail Insights
Featured Insights
Report
Sporting Goods 2025—The new balancing act: Turning uncertainty into opportunity
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While the sporting goods industry has persevered over the past year, slowing growth forecasts are compelling executives to focus equally on revenue growth and productivity improvements.
Article
Eight tech-forward imperatives for consumer CTOs in 2025
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New technologies enable consumer companies to uplift skills, productivity, and value. But consumer tech leaders who don’t...
Report
The State of Luxury: How to navigate a slowdown
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Macroeconomic headwinds, shifting client preferences, and a deteriorating value proposition are weighing on the global luxury...
Article
How beauty players can scale gen AI in 2025
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Beauty brands and retailers have already begun testing gen AI. To scale these experiments quickly, beauty players should focus...
Report
The State of Fashion 2025: Challenges at every turn
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The global fashion industry faces economic uncertainty, a dynamic market, and consumer behavior shifts. Finding pockets of growth...
The State of Grocery 2024
Podcast
Collection
McKinsey on Consumer and Retail Podcast: Insights from experts on business and management
McKinsey experts discuss the latest trends and the most pressing challenges for leaders in the retail and consumer-goods industries. Hear about the immediate and longer-term moves that matter most for business success. Topics covered include strategy, technology, marketing, operations, and organization.
More insights
Article
An update on European consumer sentiment: Caution prevails, but some are ready to treat themselves
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Across Europe, consumers intend to limit their spending, but they deem some categories to be splurge-worthy.
Article
Sustainable style: How fashion can reduce Tier 2 emissions
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Reducing emissions in Tier 2 production is one of the fashion industry’s most complex challenges. Six actions can help...
Article
An update on US consumer sentiment: Is growing uncertainty casting a chill on spending plans?
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US consumers remained optimistic about the economy at the beginning of the year, but caution around spending persisted. Here’s...
Article
Brazil’s economy is stable, but consumers are feeling down
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Despite low unemployment and strong GDP growth, Brazilian consumers are feeling the pinch. Some more than others—McKinsey’s...
Article
Eight tech-forward imperatives for consumer CTOs in 2025
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New technologies enable consumer companies to uplift skills, productivity, and value. But consumer tech leaders who don’t...
Article
Consumer goods: Seeking market expansion and growth
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The broad downward trend of interest rates, coupled with consumer-packaged-goods companies’ cash-rich balance sheets, could lead...
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Article - McKinsey Quarterly
Unlocking the next frontier of personalized marketing
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As more consumers seek tailored online interactions, companies can turn to AI and generative AI to better scale their ability...
Article
What is fast fashion?
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With a focus on ultralow prices and condensed production cycles, fast fashion gets new styles to customers at a record pace—and...
Article
Leading European consumer goods with commercial excellence
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Europe’s consumer packaged goods industry players must achieve and scale commercial excellence to secure revenue, margin, and...
McKinsey Direct
The state of grocery retail in Mexico
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Our latest report with Kantar finds consumers prioritizing value, shifting toward hard discount over traditional trade...
Article
The ‘value now’ consumer: Making sense of US consumer sentiment and spending
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US consumers’ sentiment and their spending patterns have been out of sync. Here’s how executives can make sense of...