Our Insights

Featured insights

Glowing blue digital cubes form an interconnected three-dimensional network.
Article

Beyond the copilot: Scaling the agentic product development life cycle

-
Only a few software teams are seeing real impact from incorporating AI. The key is launching an AI-driven redesign of the entire product development system, rather than just deploying new tools.
Photograph of a person wearing a red safety helmet and jacket holding a laptop, standing outdoors at dusk near large telecommunications equipment. The scene highlights a work environment with artificial lighting and a darkening sky, suggesting monitoring or inspection activities during low light conditions.
Case Study
Becoming an AI-native telco: Indosat Ooredoo Hutchison reimagines the telecom of the future
-
Indonesia’s second-largest telecom operator turned a complex merger into a platform for growth, reshaping how decisions are made,...
Abstract blue illuminated pillars rising against a dark background
Article - McKinsey Quarterly
The cost of intelligence: How CIOs can manage AI demand at scale
-
As AI costs spiral, CIOs need to manage enterprise AI demand to optimize for outcomes, not just cost.
Side by side professional headshots of Jamie Vickers and Alec Wrubel against a light blue background.
Article
Lights, camera, algorithm: How AI is rewriting the rules of film and TV
-
Artificial intelligence is reshaping film and TV production from script to screen—but the biggest disruptions may not be the...
A vibrant visualization of interconnected data blocks representing the seamless integration of artificial intelligence and digital infrastructure. This image captures the dynamic process of innovation as data flows and transforms through intelligent systems.
Article
How corporate–scale-up partnering can boost Europe’s tech competitiveness
-
Stronger, more systematic partnerships between corporates and scale-ups have the potential to enable both to thrive while helping...

Want to learn more about how we help clients in Technology, Media & Telecommuni­cations?

Learn more

Executive Voices

Andrey Khusid speaking on stage with a headset microphone, gesturing with his hands against a dark background accented by blue and green light strips.
Interview
How Miro is redefining collaboration across the product development life cycle
-
Miro cofounder and CEO Andrey Khusid reflects on the company’s evolution from a digital whiteboard to an AI-powered workflow...
Portrait of Resolve AI CEO Spiros Xanthos
Interview
Resolve AI CEO Spiros Xanthos: AI’s impact on software production systems
-
Automating software’s deployment, production, and monitoring systems has been challenging. Resolve AI’s CEO explains how AI could...
Philip Johnston with short brown hair and blue eyes looks directly at the camera with a slight, relaxed smile. He wears a dark shirt and is set against a plain, light-colored background.
Interview
The case for data centers in space
-
Starcloud CEO Philip Johnston on the potential role orbital data centers could play in meeting growing AI compute demand—and...
Matan Grinberg headshot
Interview
Paving the road for AI agents: Interview with Factory CEO Matan Grinberg
-
Factory CEO and cofounder Matan Grinberg discusses why scaling AI in software engineering depends less on flashy demos and more...
Hesham Fahmy headshot
Interview
TELUS CIO Hesham Fahmy: Building a culture of innovation to drive tech leadership and business value
-
To make IT a strategic partner in value creation, start by transforming tech team culture.
A smiling portrait of Amazon Web Services Managing Director, Tanuja Randery
Interview
A time to be bold: AWS’s Tanuja Randery on Europe’s AI moment
-
Amazon Web Services Managing Director Tanuja Randery discusses the speed of AI adoption in Europe and what it will take to accelerate....

Tech Trends

Network, connection concept. Digital background with an abstract lines in style of circuit board and parts of code strings.
Article
The agentic advertising economy: From attention to action
-
As AI changes how consumers discover products and impact is measured, advertising value will shift to the players that can shape...
Businesswomen using tablet computer in server room
Article
Women in tech and AI in Europe: Can the region close its gender gap?
-
The rise of AI could be the turning point that finally unlocks women’s full participation in the tech sector if addressed...
This image is a digitally generated 3D render of an abstract hexagonal sphere, commonly used as a futuristic technology background.
Article
Sovereign AI: Building ecosystems for strategic resilience and impact
-
Sovereign AI is achievable only through an ecosystem effort that connects energy, compute, data, models, platforms, and applications...

New Capabilities

Close Up Of A Quantum Computer In Operation With Flowing Codes
Report
McKinsey Quantum Technology Monitor 2026: A commercial tipping point
-
Quantum computing is no longer just an emerging technology. Our latest Quantum Technology Monitor report shows that...
This image appears to be an abstract representation of digital data or AI-generated synthetic data.
Article
Telcos’ AI inflection point: What leaders do to capture value
-
Agentic AI offers telcos a potential opportunity to reorient their recent trajectory. The question is whether they can redesign...
People walk among large floating digital interfaces displaying data, diagrams, and biometric visuals in a futuristic, technology-driven virtual environment.
Article
Reimagining the value proposition of tech services for agentic AI
-
As enterprise customers seek support with agentic AI, tech services providers have a chance to turn a potential threat into an...

New Markets

Assortment of pink plastic shopping baskets on a blue background.
McKinsey Direct
AI’s impact on European online classifieds: Greater threat or catalyst?
-
The question is less about whether AI will change how users discover classifieds but rather how incumbent providers can shape...
A tall telecommunications tower rises against a partly cloudy blue sky, covered with multiple circular and rectangular antennas.
Article
Technology, media, and telecommunications: Building the future one deal at a time
-
Tech, media, and telecom players are revisiting their M&A strategies and reshaping their deal rationales to address significant...
Stylish Businessman Setting Location on an Interactive Navigation App
Article
Outlook on the automotive software and electronics market through 2030
-
The automotive software and electronics market is poised for strong growth in the next decade. Our latest market projections...
Europe Night Lights View From Space
Article
Accelerating Europe’s AI adoption: The role of sovereign AI
-
By playing to its strengths, the continent could create an AI ecosystem that accelerates adoption, improves global competitiveness,...

MORE INSIGHTS