Caroline is a Senior Partner in McKinsey's London office and is the global co-leader of McKinsey's Travel practice.
She is a trusted advisor to clients across the travel, tourism, hospitality, retail, and consumer packaged goods sectors. With a specialized focus on strategy and growth, Caroline has a deep and nuanced understanding of the challenges and opportunities faced by B2C organizations today.
Examples of her recent client work include the following:
- Developed the tourism growth strategy for a destination in the Middle East, shaping the strategy, operating model and culture change required to deliver
- Spearheaded growth strategy for a global hotel chain, pinpointing responses to evolving consumer preferences and heightened competition, while uncovering avenues for revenue growth and diversification
- Delivered a step-change in growth for an international online travel agency by realigning its offerings with consumer need, including shaping a revolutionary new customer engagement strategy and loyalty program
- Drove the growth transformation of a major international FMCG by expanding in a new category across markets - to achieve a 10x revenue increase in 10 years
- Designed a transformative new business model for a leading international FMGC, anchored in customer needs and allowing them to access significant new adjacent revenue streams - leading to a significant acquisition to enter the space