Marie advises clients in the technology sector, focusing on holistic growth and commercial analytics topics, including go-to-market (GTM) strategy, sales and marketing excellence, revenue analytics, and pricing. She also leads the firm’s pricing practice for North America.
Examples of Marie’s recent client experience include the following:
- transforming the global go-to-market (GTM) organization for a B2B software company, including direct sales, customer success, channel and digital sales, sales operations, and pricing
- building the “smart pricing engine” (localized, optimized pricing and discounting) for a global B2B software company
- developing a next-gen B2B customer acquisition motion (lead gen, sales, pricing) for a North American telecommunications company
- revamping the commercialization process and launching new product value propositions for a B2B tech solutions company
- standing up a customer success organization, redesigning the sales force global operating model, and automating demand generation, and lead prioritization for a global payments company
- supporting a global GTM transformation, creating the blueprint for the global sales operations group, and redesigning channel management roles and responsibilities at a B2B technology infrastructure and services company
- advising on end-to-end growth transformation (product, GTM, operations); delivering above-market bookings and revenue growth in a structurally declining market segment for a North American technology company
- helping redesign the demand generation strategy for a B2B software company
Before joining McKinsey in 2015, Marie led growth teams at various software companies.