We help leaders realize meaningful growth transformations so that companies can deliver substantial value today and tomorrow.
Featured case study
Adding a powerful new tool to the field mechanic’s toolbelt: AI
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Ascendum partnered with McKinsey and Salesforce to give service agents the capabilities and technology to work smarter and faster in addressing customer needs.
Creating value beyond the hype
Let’s deliver on the promise of technology from strategy to scale.
Our people
Tjark Freundt
Senior PartnerHamburg
Leads McKinsey’s Growth, Marketing & Sales Practice in Europe and helps organizations achieve sustainable, inclusive growth and...
Liz Hilton Segel
Senior PartnerNew York
Counsels CEOs and aligns with their teams and broader organizations to build new capabilities and businesses with a focus on...
Greg Kelly
Senior PartnerAtlanta
Leads McKinsey’s Growth, Marketing & Sales Practice globally and drives transformational growth for consumer and retail companies...
Brian Gregg
Senior PartnerBay Area
Coleads McKinsey’s Growth, Marketing & Sales Practice in North America; enabling clients to achieve above-market growth by combining...
Dr. Mazen Ramsay Najjar
Senior Partner and Managing PartnerKuwait
Leads McKinsey’s Leap and Grow units in Eastern Europe, the Middle East, and Africa (EEMA), overseeing business building (Leap),...
FEATURED CAPABILITIES
Periscope by McKinsey
The Periscope platform combines world-class intellectual property, prescriptive analytics and cloud-based tools with expert support and training to drive revenue growth now and into the future.
CustomerOne
We combine human understanding with AI-powered analytics to reveal customer insights, identify opportunities for growth, and deliver lasting impact at speed.
Experience DNA
A data and analytics platform to maximize the value of customer experience management and design.
Marketing Solutions
Get cutting-edge insights into consumer behavior, brand perception, and innovation opportunities and make data-driven decisions to optimize marketing spend and personalize customer communication so that you can drive sustainable growth and outperform competitors
Consumer Marketing Analytics Center
We accelerate your company’s ability using advanced analytics to translate insights from big data into actions for your consumer-facing marketing organization.
IMPACT STORIES
Logistics company builds value by consolidating brands
Campaign focused on developing a consistent global portfolio helps create a Top 100 global brand.
Targeted online marketing programs boost customer conversion rates
Cross-selling and category-penetration techniques yield a 20 percent jump in sales and a 30 percent increase in profits.
Understanding the customer's true preferences to improve profits
Migrating banking customers to more profitable products increases checking account revenues by 20 percent.
Finding out where consumers make their decisions
A consumer electronics maker's targeted investment in digital media sells out the product as part of a first phase to build a more effective marketing organization.
FEATURED PUBLICATION
Book - Practices Capabilities
Marketing Performance: How Marketers Drive Profitable Growth
Drive marketing ROI with an investor’s mindset and a proven toolkit
MORE FROM THIS PRACTICE
Interested in a career in Growth, Marketing & Sales?
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