Europe is at an economic inflection point. European companies are under increasing competitive pressure from their counterparts in other regions, largely because they lag on technology in an increasingly technology-driven world. Europe needs to become smarter and more innovative—quickly and at scale. Lifting Europe’s Ambition is a publishing series that explores opportunities across sectors that can help raise competitiveness and growth, and enable Europe to maintain its leading global position on sustainability and inclusion.
Featured Insights
Report
Aiming higher: Embedding ‘systematic ambition’ to drive UK corporate growth
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A new perspective shows how the UK corporate landscape is evolving and how top performers within it create the conditions necessary to achieve their ambitions.
Article - MGI Research
Investment: Taking the pulse of European competitiveness
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Investment is the simplest way to gauge Europe’s competitiveness—and the region’s investment pulse is low.
Article
An update on European consumer sentiment: A sunnier outlook ahead of summer?
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Most European consumers were still wary about the economy last quarter, but optimism grew slightly. Here’s the latest research...
Interview
Why organizations should take a human-led approach to capture the full value of tech investments
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London partner Lousie Herring, who leads QuantumBlack, AI by McKinsey in the United Kingdom, Ireland, and Israel, explains why...
Interview
Creating a European AI unicorn: Interview with Arthur Mensch, CEO of Mistral AI
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Arthur Mensch, CEO and cofounder of Paris-based Mistral AI, discusses his company’s large language models, its open-source...
Article
The state of cloud computing in Europe: Increasing adoption, low returns, huge potential
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Overcoming the challenges to capturing cloud value, particularly those that are unique to European companies, requires a five-pronged...
Article
Why Europe’s employers can—and should—do more to improve social mobility
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Europe has been hailed as a land of opportunity but its environment for enabling social mobility is waning. The changing nature...
Video
It’s not too late for Europe to compete with the United States on gen AI
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Eric Hazan, a senior partner based in Paris, believes Europe's deep talent pool, along with its track record of collaboration...
The State of Grocery 2024
Creating value beyond the hype
Let’s deliver on the promise of technology from strategy to scale.
Featured report
Report
Ethnocultural minorities in Europe: A potential triple win
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Greater inclusion of ethnocultural minorities could fill talent gaps and spur company growth, increase economic empowerment of these groups, and generate benefits for the economy and broader society.
Critical questions
Lifting Europe’s Ambition on generative AI
How is technology helping European organizations outcompete?
Featured Topics
Market Insights
Article
How the Nordics can lead on diversity & inclusion
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The most diverse companies are more likely than ever to outperform non-diverse companies on profitability. To improve diversity at the management level, organizations need to do away with common myths.
Blog Post
The hidden costs of quiet quitting, quantified
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A more uncertain outlook for jobs means fewer workers quitting. This reduces the costs of high staff turnover, but introduces...
Video
How Europe can lead the global energy and materials transition
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Jukka Maksimainen, global co-leader of McKinsey’s Global Energy & Materials practice, outlines why Europe’s consumer...
Video
A national catalyst for innovation
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Nicolas Dufourcq, CEO of Bpifrance, a French state-owned public investment bank, discusses the importance of fostering innovation...