Growth, Marketing & Sales Insights
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Article
Unlocking the next frontier of personalized marketing
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As more consumers seek tailored online interactions, companies can turn to AI and generative AI to better scale their ability to personalize experiences.
71% of consumers expect companies to deliver personalized interactions—and three quarters will switch if they don’t like their experience.
Interview
Food beyond sustenance: A conversation with Mars’ Shaid Shah
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The global president of Mars Food & Nutrition shares how the Mars business segment, containing some of the world’s...
Interview
Using generative AI to transform customer experience
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Juan Beltrán, digital manager of global sales excellence at Holcim, describes how the building materials company is using...
Article - McKinsey Quarterly
Achieving growth: Putting leadership mindsets and behaviors into action
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Growth requires the right mix of outlook, strategy, and capabilities. Top leaders achieve their goals by turning five mindsets...
Article
Harnessing revenue growth management for sustainable success
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In recent years, many consumer companies have delivered strong price-driven sales growth at the expense of volume. As inflation...
Featured collection
Collection
Mindset to action: Imperatives for Growth
Profitable growth is difficult to achieve and sustain even in the best of times. Nevertheless, some companies succeed, and their experience can teach others.
Consumer and B2B sentiment
Consumer
Global surveys of consumer sentiment
Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.
B2B
The “next normal” of sales and how to win
Through a series of recurring global surveys, we are tracking how customers’ expectations, spending, and behaviors change throughout the crisis, across multiple countries over time.
MORE INSIGHTS
Article
An update on European consumer sentiment: Caution prevails, but some are ready to treat themselves
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Across Europe, consumers intend to limit their spending, but they deem some categories to be splurge-worthy.
Article
Engaging the evolving US healthcare consumer and improving business performance
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US consumers have become more active in their healthcare decisions and are seeking engagement from healthcare organizations....
Report
Sporting Goods 2025—The new balancing act: Turning uncertainty into opportunity
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While the sporting goods industry has persevered over the past year, slowing growth forecasts are compelling executives to focus...
Article
An update on US consumer sentiment: Is growing uncertainty casting a chill on spending plans?
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US consumers remained optimistic about the economy at the beginning of the year, but caution around spending persisted. Here’s...
Article
Brazil’s economy is stable, but consumers are feeling down
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Despite low unemployment and strong GDP growth, Brazilian consumers are feeling the pinch. Some more than others—McKinsey’s...
Article
Five ways B2B sales leaders can win with tech and AI
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In a time of evolving competition and customer demands, B2B sales leaders can consider a range of technology innovations to help...
Article
What do US consumers want from e-commerce deliveries?
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As US e-commerce growth slows, retailers and logistics providers face rising delivery costs. A survey of consumer preferences...
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Article - McKinsey Quarterly
Unlocking the next frontier of personalized marketing
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As more consumers seek tailored online interactions, companies can turn to AI and generative AI to better scale their ability...
Article
What is e-commerce?
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E-commerce, or electronic commerce, is the buying and selling of goods and services over the internet, on websites, mobile apps,...
Article
Boosting auto sales productivity: A playbook for excellence
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Despite investing significantly in technology, US auto retailers face productivity roadblocks and rising costs. A new playbook...
Article
Leading European consumer goods with commercial excellence
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Europe’s consumer packaged goods industry players must achieve and scale commercial excellence to secure revenue, margin, and...