Growth, Marketing & Sales Insights
Article
The CMO’s comeback: Aligning the C-suite to drive customer-centric growth
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Marketing has taken a back seat at many companies. We look at how bringing the CMO up front and aligning with the CEO and CFO can drive sustainable growth.
71% of consumers expect companies to deliver personalized interactions—and three quarters will switch if they don’t like their experience.
Webcast
Unlocking growth: The power of CEO, CMO, and CFO alignment
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A clearly defined marketing chair in the C-suite and true collaboration among C-suite functions are essential for creating a...
Article
The evolution of commerce media: Navigating a new era in advertising
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Commerce media networks are transforming digital advertising and changing how brand advertisers buy and optimize media. Our latest...
Blog Post
Grow or go: Why CEOs must act now
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Economic shifts, disruptive tech, and changing customer preferences have made growth today’s business imperative. Leaders...
Interview
Consumers at the core: A conversation with Diageo’s Mark Sandys
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Diageo’s chief innovation officer shares how the alcoholic-beverage maker refreshes growth through innovation, enabled...
Featured collection
Collection
The CEO Growth Imperative
A collection of insights and resources for how growth leaders drive and sustain growth outperformance.
Consumer and B2B sentiment
Consumer
Global surveys of consumer sentiment
Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.
B2B
The “next normal” of sales and how to win
Through a series of recurring global surveys, we are tracking how customers’ expectations, spending, and behaviors change throughout the crisis, across multiple countries over time.
MORE INSIGHTS
Article
Transforming employer health benefits: Large employers’ activist role
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Amid unprecedented rate hikes and financial pressures, large employers, which account for more than $800 billion in healthcare...
McKinsey Direct
Profit to go: Seizing growth prospects in the away-from-home channel
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Rising revenues, doubled margins: The away-from-home market is the new growth driver for the consumer goods industry. We explore...
McKinsey Direct
A turning point amid tailwinds for fitness and wellness
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Accelerating consolidation is reshaping the industry. Three imperatives could help companies better position themselves to...
Article
The digital imperative for credit unions
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Elevating digital sales can help credit unions win over younger consumers, who are integral to their future success.
Report
The ‘attention equation’: Winning the right battles for consumer attention
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The media industry has focused on the quantity of consumer attention rather than the quality, but use of the “attention equation”...
Article
State of the Consumer 2025: When disruption becomes permanent
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Five years after the start of the COVID-19 pandemic, consumers’ crisis-era habits have lingered. Here’s what organizations...
Report
State of Beauty 2025: Solving a shifting growth puzzle
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As momentum cools and definitions of beauty expand, beauty players face a new mandate: Win over skeptical consumers, recalibrate...
Article
Investing in living better: Quality of life and the future of business
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The quality-of-life market is extending beyond the health and well-being industries. An executive survey reveals how investors...
Article
An update on European consumer sentiment: Outlook holds, despite dismay abroad
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While US consumers closely tracked tariff news and were less optimistic about their economy, European optimism ticked up marginally,...
Article
An update on US consumer sentiment: In response to tariffs, most consumers plan to adjust spending
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Consumer sentiment dropped precipitously as tariff news spread. Here’s the latest research from our ConsumerWise team.
Interview
Building a destination for pet parents: Views from Chewy’s Sumit Singh
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Chewy CEO Sumit Singh shares how relentless innovation and a customer-first mindset transformed a start-up into one of America’s...