Growth, Marketing & Sales Insights
Article
Connecting for growth: A makeover for your marketing operating model
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Marketing leaders must propel growth while navigating increased complexity and scope. A new global survey in consumer marketing reveals the need for a more connected and agile way of working.
71% of consumers expect companies to deliver personalized interactions—and three quarters will switch if they don’t like their experience.
Survey
Power forward: Five make-or-break truths about next-gen e-commerce
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McKinsey research shows that leading companies aren’t afraid to invest and are determined to make tech a centerpiece for...
Interview
A new tech-driven era of impactful marketing and sales
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Salesforce president and chief marketing officer Ariel Kelman and former Solo Brands chief digital officer Jenna Posner discuss...
Article
An unconstrained future: How generative AI could reshape B2B sales
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With emerging technologies beginning to open a world of possibilities, B2B sales is on the brink of a transformative evolution....
Article
How to navigate pricing during disinflationary times
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Although inflation rates are down, businesses should resist the urge to ease up on pricing management. With deft and adaptable...
Featured collection
Collection
Mindset to action: Imperatives for Growth
Profitable growth is difficult to achieve and sustain even in the best of times. Nevertheless, some companies succeed, and their experience can teach others.
Consumer and B2B sentiment
Consumer
Global surveys of consumer sentiment
Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.
B2B
The “next normal” of sales and how to win
Through a series of recurring global surveys, we are tracking how customers’ expectations, spending, and behaviors change throughout the crisis, across multiple countries over time.