Growth, Marketing & Sales Insights
Article
The agentic advertising economy: From attention to action
-
As AI changes how consumers discover products and impact is measured, advertising value will shift to the players that can shape what is seen, selected, and purchased.
18 future business arenas could generate $29 trillion to $48 trillion in revenue by 2040.
Article
Europe’s new e‑commerce agenda: How AI is resetting growth and competition
-
From agentic shopping to retail media and omnichannel intelligence, AI is changing the economics of digital commerce. Here’s...
Article
Reimagining trade spend: From cost center to growth catalyst
-
Despite costing companies 8 to 11 percent of revenue, trade spend underdelivers. Companies could reset their approach through...
Report
The surprising economics of B2B growth: The new survival threshold—and what it takes to thrive
-
The 2026 Global B2B Pulse Survey finds a divide between leaders and laggards—and shows how integrating hyperpersonalization,...
Article
Reinventing marketing workflows with agentic AI
-
For marketers, AI-enabled workflows will fuel new levels of growth, speed, and efficiency. What is your activation plan?
Featured collection
Insights Collection
The CEO Growth Imperative
A collection of insights and resources for how growth leaders drive and sustain growth outperformance.
Consumer and B2B sentiment
Consumer
Global insights on consumer sentiment
Our latest analysis of consumer sentiment and shopping behaviors—and the impact of AI’s growing prominence.
B2B
How B2B decision makers are driving growth
Explore the pathways for companies to outgrow their markets—and accelerate with AI—through insights and surveys that track customer expectations, spending, and behavior change.